We work with designers in Seoul to bring you their latest collection digitally. Each week, we release new arrivals simultaneously with them (in most cases, only privy to merchandisers and buyers only). Therefore, most of the merchandise that you see here are available for pre-order only. 

We offer more premium and wider fashion assortment digitally (vs our retail store).  Psst... if this is your first online purchase with us, please join our mailing list to get your welcome discount code!